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Treasure On The Tracks

RRP $7.99

There are knights, castles, and long-lost treasure on the Island of Sodor in this brand-new story featuring Thomas the Tank Engine and his friends. Train-obsessed little boys and girls ages 4-6 will thrill to this Step into Reading Step 2 reader adventure based on the newest Thomas & Friends direct-to-DVD/Blu-ray movie, King of the Railway.


Eye Tracking

RRP $24.99

We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter

Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data.

This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes.

Part I presents the technology and skills needed to perform high-quality research with eye-trackers.
Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices.
Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described
in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis.

For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.











































































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video-oculographic eye-tracking systems, and how to derive and use measures that give
insights into oculomotor, cognitive and neurobiological processes. In this chapter, we will introduce the overarching concepts of the book and how they have
been laid-out into parts and chapters.


Magic Tree House Fact Tracker #26 Pandas And Other Endangered Species

RRP $9.99

Track the facts with Jack and Annie!

When Jack and Annie got back from their adventure in Magic Tree House #48: A Perfect Time for Pandas they had lots of questions. What do pandas eat? Where do they live? Why are snow leopards so scarce? How can we help? Find out the answers to these questions and more as Jack and Annie track the facts.

Filled with up-to-date information, photos, illustrations, and fun tidbits from Jack and Annie, the Magic Tree House Fact Trackers are the perfect way for kids to find out more about the topics they discovered in their favorite Magic Tree House adventures. And teachers can use Fact Trackers alongside their Magic Tree House fiction companions to meet common core text pairing needs.

Have more fun with Jack and Annie on the Magic Tree House website at MagicTreeHouse.com!



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